Vision statements are intended to motivate and inspire. What is the purpose of a vision statement? But first, let’s dive in and find out more about the purpose of a vision statement. We’ll have more examples at the end of the article. It notes the philanthropic and activist goals of the company’s operations. And it gives the goal of helping to reverse environmental decline. It signals the company’s commitment to sustainable business practices into the future. Patagonia’s vision statement jumps over immediate business concerns. “A love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet.” And it indicates the general future goal of improving more peoples’ lives. It indicates the company’s commitment to affordable, quality housewares. IKEA’s vision statement gets to the essence of the brand. “To create a better every-day life for many people.” Generally speaking, the ideas contained within should hold up over the next 5-10 years. Once delivered, they are seldom revised in any significant way.
They look toward the future and bring guiding purpose to business activities. Above all else, a vision statement is an internal tool. Vision statements outline long-term goals over a long-term time frame. It is intended to guide decision-making within the business.
Stating what the organization wants to become and what it wants to accomplish. It puts forward a basic, pure future scenario. Whether you’re a small business or an enterprise company.Ī vision statement is a formal declaration of an organization’s future goals. A company vision statement is important to have.
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